Chandigarh to soon get 1st outlet of healthy food store 'The Date House'

The Date House, a new premium healthy food product line, will soon launch its first outlet in Chandigarh at Elante Mall. The new store will be catering to the new varieties of premium and best dates from across the world.

The healthy food store’s product category consists of premium pitted dates, filled dates, chocolate dates, Azwa and Mejdool dates.

Besides dates, The Date House will also launch date oats cookies, honey oats cookies, coconut cookies and honey almond cookies during the launch of the store in Chandigarh.

Date is the healthiest sweet alternative, satisfying sweet cravings and people’s health needs. Being a great source of energy, vitamin A, calcium and iron, these dates are filled with health benefits. Dates have zero fat, zero cholesterol, and a high percentage of dietary fibre.

The Date House’ product portfolio includes the imported dates from Saudi Arabia and Jordan, almonds and walnuts from the USA and pistachios from Iran.

Ashish Dang, Director, The Date House, said, “The world is moving towards healthy food and natural sweetener. There is a greater emphasis on natural food products than ever, and the market size is growing exponentially.”

“These natural products have a global taste palette, which makes it appealing all across. We are seeing greater demand from Indian customers in this segment, towards a holistic healthy lifestyle. Keeping this in mind, we have bought the best products from all over the world to satisfy our Indian customers’ needs,” he added.

Surging Demand for Healthy Food Segment

We have seen different concepts and trends coming to India over the last two years. With burgers becoming the QSR favorites and pizza capturing the party scenes, the health food segment has also grown eventually in the Indian market.

Nowadays, people do not only want to eat food, but they are much more focused on getting healthy food at a reasonable price with taste in it. With the growing awareness of healthy foods and healthy diets on the menu, the young office goers and the students are more attracted to the healthy food being offered in the market.

Experts say that consumption of healthy food is a part of a broader ‘lifestyle’, and with growing prosperity, the demand prospects do look bright in the years to come. 

In India, the health-conscious segment is catering to around 50 lakh people in the top six cities, including Delhi, Bengaluru, Mumbai, Pune, Hyderabad and Chennai. It is growing at 10-15% annually with market size of Rs 12,500 crore at present.