Chai Point enters into Instant Chai, targets revenue of Rs 10 crore in next 12 months

One of India’s largest omni-channel beverage brand, Chai Point, has announced its foray into the instant chai category.

The Company has launched Instant Chai in three flavours -- Masala, Ginger & Cardamom.

The instant chai will be available in convenient ‘sachet’ easy to carry formats priced at Rs 180 for a pack of 10.

Also Read: Drawing Parallels between the strategies of Chai Point and Luckin Coffee

“The Pandemic has brought about many fundamental shifts in our F&B consumption pattern. As white collar professionals with millennial mindset continue to WFH, their consumption of Chai is at an all time high and our customers want the same taste of Chai as they get in our stores albeit be ready in a matter of seconds. Launch of instant chai is another way to stay in tandem with the needs of our customers for who Chai is a fuel which keeps them going even when working remotely,” shared Amuleek Singh Bijral, Co-founder CEO, Chai Point.

The Instant Chai range is now available on Chai Point’s recently launched D2C platform Shop.Chaipoint.com in addition to biggest e-commerce sites including Amazon, Flipkart, Snapdeal, Big Basket, SuprDaily.

The range would also be available across 170 store of Chai Point.

May Interest: Chai Point to add tea dispensing machines to extend its reach to corporate offices

The Company aims to grow the Instant Chai category into Rs 10 crore business in the next 12 months.