Chai Point all set to launch a hybrid payment model system

In a bid to expand its market footprint, online and retail tea maker Chai Point is all set to introduce a hybrid payment model system for one of its largest businesses.

The hybrid on-demand payment model will be integrated into the Bangalore-based tea retail chain's beverage dispenser model called BoxC. Presently, BoxC is operational across 2,000 corporate houses and office premises in eight cities.

For this integration, Chai Point has partnered with Paytm. It will enable tea chain to have a dual payment system for BoxC on a contractual basis with the corporate house or employer for a minimum amount and on-demand, where it can scale through payments by consumers directly. 

Amuleek Singh Bijral, Founder & CEO Chai Point says, "BoxC is one of the fastest growing business channels for Chai Point. We have been receiving demands to install BoxC from many small as well as Large businesses where their employees can, partially or fully, for a quality beverage to keep going at work. This is the first time that contractual and on-demand billing is integrated and is a testament to the strength of our SHARK platform. Bringing on board the largest payment solutions provider Paytm will ensure that each customer will be able to pay in a simple way and get access to healthy and quality beverages at work. We also plan to extend this kind of integration with other wallets."