- April 18, 2023 / 7 min readFrappe is offered in three delightful flavors - Caramel, Dark Chocolate, and Magic Spice.
Chaayos, a chai cafe chain in India, has launched a new summer beverage called Chai Frappe along with an innovative campaign called #AisaBhiHoSaktaHai.
The unique Chai Frappe combines the traditional taste of chai with the refreshing texture of frappe, breaking the stereotype that chai can only be served hot.
It is offered in three delightful flavors - Caramel, Dark Chocolate, and Magic Spice.
Through the campaign, Chaayos encourages people to think beyond their limits and celebrate creativity and innovation by challenging preconceived notions.
"We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking, and encourages everyone to explore new horizons, said Mr. Nitin Saluja, Co-founder of Chaayos.
“We wanted to create something as refreshing as the product itself, keeping the unique tone of voice of brand Chaayos that’s relatable and quirky at the same time” said Amit Akali, Co-founder and Chief Creative Officer and Mandar Sawant, Content Director of Content Platform, Wondrlab
To extend the #AisaBhiHoSaktaHai campaign, Chaayos has partnered with several Indian brands, such as Sugar Cosmetics, My Glamm, Colorbar, The Hosteller, EazyDiner, Spotify, Bharat Matrimony, and Wingreens, among others.
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