Carl's Jr's North Indian franchise partner aims to triple its presence

With this expansion plan, the company is riding on the growth wave of the Indian food and beverage industry.
  • Vaishnavi Gupta Features Writer
Carl's Jr

BrightStar, a franchise partner of the Californian-based burger chain Carl's Jr, is looking at tripling its footprint and seeking investment in India. With this expansion plan, the company is riding on the growth wave of the Indian food and beverage industry.

BrightStar has been granted exclusive Master Franchise rights of Carl's Jr in North India. The hospitality giant has been winning the Indian market with its customised consulting strategies which focus primarily on customer experience & product for matured and underpenetrated markets.

Presently, the brand is in expansion mode primarily in the Punjab-Chandigarh region, owing to its consumer demography and diverse range of products.

BrightStar is targeting to launch four more outlets by March 2020, with an aim to touch 20 store marks by the end of this year. The company’s present expansion strategy is aimed towards achieving higher ROI by utilization of economics of scale.

Presence of Carl's Jr

Currently, Carl's Jr India is operating four outlets at premium locations of Delhi-NCR with an estimated revenue of Rs 10.5 crore for the FY 2019-20 and with a positive EBITDA margins at the store level.

Beginning from a humble hot dog cart in 1941, Carl's Jr has become a global giant serving the best quality burgers across the world. The fast food chain has been a pioneer of the quick service restaurants (QSR) industry for the past 75 plus years.

With more than 3800 restaurants in 43 countries, Carl's Jr and sister brand Hardee's focus on fresh food made with only premium quality ingredients to offer big-juicy burgers, hand-scooped ice-cream milkshakes and hand-breaded chicken.

The burger chain features a superior dining experience, which includes innovative menu items made-to-order and served hot and fresh at your table, all in a modern, upscale and spacious environment, while also having options of take away, drive-thru and home delivery for its guests.

Carl's Jr India

Carl's Jr India is known for its high-quality products made from a variety of fresh and healthy ingredients. The burger chain offers great taste at a great value to its guests and leads the industry in class and innovation.

In India, Carl's Jr has invested more than $1.5 million for substantial consumer research, product development & tasting trials, which has helped it to create a full line of fresh and flavourful premium vegetarian & non-vegetarian options.

The brand provides guests a wide range of products designed to meet the Indian palate, in addition to several signatures Carl's Jr menu items available globally.