Carl's Jr., Hardee's partner with Punchh for digital loyalty program

The implementation includes innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics.
  • Nusra Deputy Features Editor
Carl's Jr

Carls’ Jr and Hardee’s parent company CKE Restaurant Holdings has partnered with customer loyalty and engagement platform Punchh to introduce an upgraded digital loyalty program for their outlets.

CKE rolled out Punchh's enhanced loyalty solution in phases to fully support both the Carl's Jr. and Hardee brands.

The implementation includes innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics.

Additionally, Punchh’s loyalty technology integrates directly into CKE’s unified digital commerce tech stack, which includes the Olo ordering platform for online ordering and delivery. Adding Punchh’s technology is the latest chapter in CKE’s digital journey that kicked off with Olo in late 2020.

“We are very excited about how this partnership with PAR will elevate our guest experience even further,” said Phil Crawford, CKE’s Chief Technology Officer. “Punchh provides a convenient solution to engage customers with their seamless in-store and online interfaces, making it easier than ever to reach our guests through multiple interconnected touchpoints. We look forward to seeing our brands continue to grow and adapt to the technology that is driving the restaurant industry’s success.”

CKE is the latest company to join Punchh’s rapidly growing roster of global enterprise brands. During the last year and a half alone, Punchh has gained more than 70 new customers including brands such as Taco Bell, Blaze Pizza, El Pollo Loco and more.

“It’s wonderful to be expanding our long-term relationship with CKE, with their selection of Punchh. A dynamic digital loyalty program is a cornerstone for a successful food-service operator. Coupled with our strategic hardware and software solutions, CKE is creating a truly unified commerce system,” said PAR Technology CEO, Savneet Singh. “We look forward to seeing our loyalty solution’s immediate and long-term impact on CKE’s brands systemwide.”

With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories.

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