- March 15, 2022 / 8 min readWith this launch, India will become the brand's fourth country in the Asia Pacific region, and plans to open over 250 outlets over the next five years.
Iconic coffee chain Tim Hortons® is entering India as part of an exclusive agreement with AG Café, a joint venture entity owned by Apparel Group, a global fashion and lifestyle retail conglomerate and Gateway Partners, an emerging markets alternative investment manager.
Started in 1964 in Canada, it is known for its freshly prepared iconic beverages like the smooth and creamy 'French Vanilla' and its creamy blended frozen coffee, the 'Iced Capp®' along with made-to-order food and baked goods offerings, like the delicious bite-sized morsels of traditional donuts called 'Timbits®’.
As per the release, Tim Hortons will open in New Delhi this year, quickly followed by Punjab and other parts of the country.
Tim Hortons India will be led by Navin Gurnaney, previously the CEO for Starbucks India.
"We are very happy to bring Tim Hortons, a global café brand, to our guests in India. The launch will lead to major investments in market-leading talent and innovation, creating new jobs and providing a direct boost to the hospitality sector. We are excited ahead of this launch and we look forward to bringing the best of the café experience to Indians,” shared Gurnaney.
There’s no denying that India is one of the world's fastest-growing markets for speciality coffee retail chains and Tim Hortons can give a tough competition to Starbucks, Costa Coffee as well as home grown café chain Café Coffee Day.
"We are thrilled to be bringing Tim Hortons to India, with Apparel Group and Gateway Partners. India is known for taking its beverages and food very seriously," said David Shear, President, RBI International, parent company of Tim Hortons.
With this launch, India will become the brand's fourth country in the Asia Pacific region, and plans to open over two hundred and fifty outlets over the next five years.
Speaking on the announcement, Nilesh Ved, Chairman & CEO, Apparel Group said, "The food and beverage sector is seeing a revival after a long period of covid-induced lull, and we see this as the most opportune time to introduce a new brand and have an aggressive plan to cater to the demand. As a global company with proven capabilities worldwide, we are happy to bring the Tim Hortons experience to India.”
Tim Hortons is Canada’s largest restaurant chain operating in the café industry, and international expansion has become an increasing priority for the brand. Over recent years the brand has introduced its well-loved offerings to guests beyond Canada and the United States.
Currently Tim Hortons has over 5,100 restaurants across 13 countries and growing, including the Middle East, China, the UK, Mexico, Spain, Thailand and Philippines.
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