Cafe chain NRI Chaiwala enters the FMCG Sector

NRI Chaiwala has announced plans to enter the FMCG sector by launching flavoured tea packets in a variety of flavours such as ginger, lemon, and elaichi, as well as some of his own special flavoured teas.

The team also intends to expand and enter the markets of London and Dubai.

Along with this, they intend to introduce 50 new tea flavours, with the goal of reaching a revenue of 100 crore by 2026.

“Entering the FMCG sector is a big step because it will be done in a different way, and if it is well received, we will be expanding our company even more, adding more flavours and opening up more outlets. I'm grateful to those who value tea as much as I do, and their belief inspires me to serve more,” shared Jagdish Kumar, Founder of NRI Chaiwala.

With an active database of over 50000 customers, the company currently employs 35 people and has a turnover of Rs 1.2 crore in less than a year.

NRI Chaiwala, a tea shop that serves 35 different types of tea, is known for his innovative ideas and distinct taste. Started from scratch by selling usual tea, he then started a brand named Chotu Chaiwalah serving 35 variants of tea like Adrak Elaichi Vali chai, Cutting chai, Kadak chai, tandoori chai, etc and their most popular varieties with quirky names like- Mummy Ke Hath Wali Chai, Mardo Wali Chai, Corporate Wali Chai and Dosto Wali Chai are what makes it a unique point of attraction.