BVeg partners with AAK to develop plant-based meat

BVeg and AAK will work together to innovate and develop plant-based meats and share scientific research available within the companies.
  • Nusra Deputy Features Editor
BVeg

One of the leading manufacturer of specialty oils and fats AAK has partnered with BVeg Foods one of the largest plant-based food processing company.

The objective is to join hands and co-develop plant-based meat solutions in order to meet the country’s growing demand for sustainable and delicious meat alternatives.

“India is at a nascent market for plant-based foods. People should be able to enjoy healthy, sustainable plant-based foods without sacrificing taste and texture. We’re delighted to have this opportunity and hope to work with BVeg Foods to create great-tasting products made with love for people, plants and the planet,” shared Dheeraj Talreja, President, South Asia, at AAK.

Plant-based meats are gaining traction in India, given the increase in awareness of such products and their benefits, substantial growth in the Urban population, multichannel promotion by influencers & celebrities and most importantly hotels, restaurants/QSRs and e-commerce portals adapting plant-based products in their menus.

BVeg and AAK will work together to innovate and develop plant-based meats and share scientific research available within the companies. Both companies will also support each other in building strong communication network to increase the outreach of plant based meat sector and identify suitable business opportunities.

“As AAK we harness over 150 years of experience in plant-based oils and fats so people who choose a plant-based lifestyle can enjoy the foods they love without compromise. We are committed to a long-term journey towards sustainable, healthy plant-based food choices – a journey we are taking with our customers through co-development and strategic partnerships,” added Jurgen Kennedy, Business Development Director, Plant-based foods at AAK Asia.

The joint engagement and knowledge sharing will allow for better understanding of market trends and updates, which will in turn support development of the plant-based food segment in the country. The two companies will also continue to engage with scientists, policymakers, entrepreneurs & investors to accelerate business of plant-based meats in India.

 

 

“Globally there is a shift towards plant based. At BVeg Foods, we urge companies, entrepreneurs, HORECA and QSRs to join the bandwagon using our complete end-to-end solutions – from product development and co-manufacturing to private label packaging.  We believe in the synergies of collaboration by bringing together specialists to ensure that everyone’s talents, specialties and expertise, merge together to form a brilliant end-product,” pointed Prateek Ghai, Co-Founder and COO, BVeg Foods.

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