Burma Burma launches Burma Burma Pantry; to open 12-14 outlets

Burma Burma Restaurant and Tea Room has entered into a new category by launching the Burma Burma Pantry, an extension of a treasured Burmese culinary heritage.

With this, the restaurant chain is bringing the authentic tastes and flavours of Burma to Indian kitchens and homes.

"Our patrons have embraced Burma Burma's food, and everyone has their favourites on the menu. The idea of Pantry is to make these favourites & more, a staple in Indian households. Therefore, we decided to launch exclusive products that include ingredients from Burma,” shared Head Chef Ansab Khan.

Envisioned as a space, by co-founder Ankit Gupta to go beyond just a restaurant experience, Burma Burma is loved by diners across the country.

The launch of the Burma Burma pantry is an extension of the taste profile and much-loved flavours already served up at the dine-in space.

The current pantry portfolio comprises nine exclusive products like the Khowsuey Curry Paste; Malar, an all-purpose Burmese Sauce; Plain Laphet, a Burmese Tea Leaf dressing; as well as a Spicy Laphet. There are Lotus Stem Chips; Balachaung, a topping to put on noodles, rice or salads; Crunchy nuts mix as well. The collection of fine teas is another very exciting part of the pantry.

The brand has already witnessed the huge untapped market potential with sales increasing month on month by average of 150% since the introduction of the pantry line.

The pantry line is in major expansion mode and is already contributing to 3% of the total revenue.

Inspired by Ankit’s mother, Ms. Urmila Gupta, Burma Burma has been created to reflect a history inspired by surrounding countries and ancient traditions.

“Burma Burma Restaurant and Tea Room was a natural result that sprung from the thought that the world deserved to taste the food I had grown up eating. My mother is the single driving force behind the restaurant, she has curated and tested every bit of the pantry products be it the signature toppings, yummy snacks, exquisite spice mixes, or the exotic teas; every offering is inspired from my mother’s kitchen,” added Gupta.

The group is also planning to raise a round of funding and growing the restaurant business by another 12 to 14 outlets.