- November 6, 2023 / 4 min readThe chain plans to open 50 outlets (20 in south India & 30 in the North and central India) by the end of FY 23, and a revenue projection of INR 150 Cr in FY23.
Burger Singh, India's third largest burger chain, is embarking on a strategic journey into South India, making an exciting foray into a region renowned for its diverse culinary traditions.
The brand is thrilled to announce its expansion into this vibrant market, bringing its signature Indianised Burgers to a discerning audience.
“We are not only actively looking to partner with enterprising young entrepreneurs but are also looking forward to significantly investing in the region to expand into newer geographies and cities. This is part of the larger Burger Singh pan-India expansion strategy, ensuring we expand not only into existing tier 1 cities, but also into tier 2, 3 and 4 cities where we have a product and market fit advantage,” shared Rahul Seth, Co-founder of Burger Singh.
The chain plans to open 50 outlets (20 in south India & 30 in the North and central India) by the end of FY 23, and a revenue projection of INR 150 Cr in FY23.
Burger Singh, also announced their plans to raise USD 10M, in a series B funding, in the coming quarter, after having raised USD 3.6M in a Series A funding in July 2022.
In the spirit of enhancing its supply chain and ensuring a seamless customer experience, Burger Singh is in the process of establishing its 4th warehouse facility in Bengaluru, after successfully establishing warehouses in Sonipat, Mehsana and Kolkata. This strategic move is designed to support the brand's operations in South India, ensuring a consistent and timely supply of ingredients to all outlets.
“We are eagerly venturing into South India, presenting our unique range of Indianized Burgers to a fresh audience. Burger Singh has always aimed to elevate the humble burger into a culinary delight. We look forward to continuing this legacy and winning the hearts of our patrons in this dynamic region,” added Kabir Jeet Singh, the visionary Founder and CEO of Burger Singh.
The expansion not only signifies Burger Singh's dedication to offering an exceptional dining experience but also translates into substantial job creation. As part of this move, the brand will employ 1500 individuals across India, with 600 being hired in south Indian states in the coming 6 months.
The company launched its first outlet in 2014 in the city of Gurugram, and since then, the chain has seen a rapid rollout across India, with 150+ outlets (100+ operational and 45+ in fitouts) in 65+ cities like Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar and others. The chain is also known for being the first Indian burger chain to establish an international presence with three outlets and one food truck in London.
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