Burger Singh takes safety ahead, introduces CCTV Footage Access for Its Customers

India's homegrown brand of burgers Burger Singh has introduced CCTV footage access to burger lovers with an innovative endeavour that aims to show customers how their order is cooked.

This initiative is the final leg of a campaign called Your Safety First and will give the customers access to CCTV footage of the Burger Singh kitchen for the duration in which their meal is prepared.

Your Safety First campaign was launched by Burger Singh to ensure the safety and security of its customers at every stage of the value chain, from raw material at the warehouse to the order at the customer's doorstep. 

"At Burger Singh, we believe in utmost transparency, and as a final edition to our initiative, Your Safety First, we are giving customers direct access to our CCTV cameras to assess the quality and safety measures by their own eyes,” said Kabir Jeet Singh, CEO & Co-founder at Burger Singh

The burger chain believes in complete transparency and is confident about the measures it takes to ensure hygiene and safety.

As an added assurance to its customers, the chain has opened up its kitchen for the customer to see.

The customer can get access to the footage by visiting burgersinghonline.com/yoursafetyfirst and entering the order ID they receive while ordering from either Burger Singh, Zomato or Swiggy.

Hygiene and safety have been an essential driver and biggest influencer of consumer decisions in the food and beverage space. The pandemic has further reinforced the need for proper safety measures, and almost all types of eateries are taking necessary precautions like staff temperature checks, frequent sanitisation, cross ventilation, etc.

Every Burger Singh employee practices social distancing and is screened for COVID-19 every ten days. The employees undergo COVID antibody tests regularly, and the company keeps track of employee movement through an internal app to reduce the risk of infection. 

To ensure contactless deliveries, Burger Singh has switched entirely to online modes of payment, and the order is left at the doors of the customer. The customer receives the food, a sanitiser pouch and the bill along with the details of the staff members (Name, body temperature, etc.) who either prepared or handled their order. 

Burger Singh is rapidly expanding all over the country through its cloud kitchens and franchise models. Currently, the burger chain has 35+ outlets across India with another 20 franchises under fit-outs. The brand also has established an international presence with three outlets in London through franchises.