- August 2, 2019 / 3 min readThe fast food chain’s Impossible Whopper will be available, for a limited time, at over 7,000 US locations from next week.
Burger King will start selling its plant-based "Impossible Whopper" nationwide after a successful trial run in select US markets.
The fast food chain’s Impossible Whopper will be available, for a limited time, at over 7,000 US locations from next week.
Burger King introduced Impossible Whopper, which is made with plant-based meat and dairy substitutes, in dozens of locations in April. Some of the test markets include St Louis, San Francisco, Miami, Las Vegas and Baltimore.
Chris Finazzo, Burger King’s Executive, has said that the burger was particularly popular among "flexitarians", those who still eat meat, but less of it.
Rachel Konrad, Chief Communications Officer at Impossible Foods, stated, “The Impossible Whopper rollout had unquestionably raised the demand for their product. The Impossible Burger is a unique product in that the more you’re aware of it and the more it’s available, the more you order it everywhere you go.”
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