Burger King set to open in Belgium, attracts customer with fresh ingredients, new ad campaign

Restaurant across globe are coming up with new and innovative measures to attract customers. In a recent marketing trail, Burger King Belgium is focusing on fresh and local ingredients as it is all set to re-open in the country from June 9.

As per reports, it is also inviting customers to reclaim old toys, orphaned books and lost keys after almost seven month of closure in Belgium.

The QSR chain has partnered with Paris-based design agency Buzzman that launched an ad campaign on May 25 for Burger King Belgium without a burger in sight. The campaign shows Whopper-eaters back into its restaurants with images of personal items that they might have left behind right before the lockdown last year.

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Burger King is also putting photography of mouth-watering food in favor of a more sentimental approach, illustrating that the chain is nothing without its customers.

The campaign features a variety of snapshots documenting abandoned restaurants, McDonald’s cap hanging on the back of a chair, a kid’s backpack, a stuffed bunny, a charging phone to name a few.

“It’s time to reunite with your keys, toys, socks and even more! You probably can’t wait to see them again, well Burger King also can’t wait to see you again. So book your June 9 to go to Burger King to reunite with your lost items and, as a bonus, you will have the pleasure of tasting a delicious burger,” shared a statement from the fast-food chain.

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Earlier, last year Burger King also launched a campaign wherein inviting customers to customize their face mask along with the orders.