- January 8, 2021 / 5 min readThe new logo includes a more rounded font that evokes its famous hamburgers and has motifs in shades of brown, red and green as a symbol of its preparation on the grill.
American multi-national chain of hamburger Burger King has announced that it will redesign its brand for the first time in 20 years.
With this the brand is aiming to reflect its removal of conservatives. This new reinterpretation will include the company logo, uniforms, restaurants and food packaging.
"We’ve been doing a lot in terms of food quality and experience. Updating our visual identity would help signal to our consumers that this is a brand that is evolving,” shared Fernando Machado, Global marketing director, Restaurant Brands International that owns Burger King to Reuters.
The new logo includes a more rounded font that evokes its famous hamburgers and has motifs in shades of brown, red and green as a symbol of its preparation on the grill.
The fast-food chain last changed its logo in 1999.
The QSR chain has also announced last year that it would remove all artificial colors and preservatives from its signature Whopper burgers as fast food chains are increasingly introducing healthier options to follow consumer tastes.
It has also is added a breakfast sandwich made with meat-free Impossible Sausage to its menu in the US.
Earlier, in 2020 Burger King, the second largest burger chain has announced the launch of ‘Rebel Whopper Burger’ in New Zealand. The tagline for their announcement read, "100 percent Whopper, 0 percent beef".
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