Burger King Partners with Acrelec to deploy Activision in-store Experience

As an extension of the new ‘Call of Duty’ themed Whopper Meal, Burger King is redesigning certain store locations into immersive experiences and a branded skin.
  • Nusra Deputy Features Editor
Burger King

QSR service provider Acrelec will power a global promotional campaign between Burger King and Activision for the release of "Call of Duty: Modern Warfare II,", reported Qsrweb.com.

Burger King will use Acrelec self-service kiosks to redesign restaurants in the style of the videogame, which is now live in over 35 countries.

As an extension of the new ‘Call of Duty’ themed Whopper Meal, Burger King is redesigning certain store locations into immersive experiences and a branded skin.

When customers buy a "Call of Duty"-branded Whopper Meal through the kiosk, they can redeem codes for in-game rewards such as burger-themed skin and additional experience points.

Fans will also be invited to demonstrate their video gaming abilities to track down hidden QR codes in an interactive game played on the kiosk.

Modern Warfare II launches today, with themed restaurants across the Middle East, South America and Europe, complete with maps and scenes from the game.

The Acrelec K27 kiosk in Burger King Paris Alésia will transform into a videogame where customers can experience playing Modern Warfare II on Oct. 29 and 30.

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