Burger King appoints Thibault Roux as Chief Digital Officer in US & Canada

QSR chain Burger King has announced appointment of Thibault Roux as Chief Digital Officer in the U.S. and Canada, beginning July 18.

Roux will work closely with the talented Burger King digital team to guide the digital growth strategy centered on creating the best Guest experience.

“Thibault joins the iconic Burger King brand well-equipped to define, refine and execute a transformational digital experience for our valued Guests,” said Tom Curtis, President of Burger King North America by adding that Thibault will partner across analytics, marketing, operations and restaurant technology teams to integrate the digital Guest experience into everything Burger King do as a brand — with the aim of both exceeding Guest expectations and driving profitable restaurant traffic.

Roux joins the brand following years of experience in digital leadership roles such as SVP Digital at Optum, VP Product, Experience & Accessibility at UnitedHealthcare, and several roles in innovation and emerging technologies at Target.

Founded in 1954, the Burger King® brand is a global fast-food hamburger chain that operates more than 18,700 locations in more than 100 countries and U.S. territories.