BRB Chips launches popcorn chips; to invest USD 2 mn in marketing, production capacity

Snacking startup BRB Chips has unveiled a revolutionary new snacking product – BRB Popcorn Chips.

This tasty and healthy snack combines the universal appeal and benefits of popcorn with the crunchiness and convenience of chips.

Introduced for the first time ever in India, BRB Popcorn Chips are aimed at millions of popcorn lovers who enjoy munching on the good old popcorn while watching movies in a theatre or during those Netflix binge sessions.

“In just 2 years since our launch, we have received a tremendous amount of consumer love from all over the country and from people of all age groups and backgrounds. We want to repay their faith and love by continuously pushing the envelope on product innovation to upgrade the Indian consumers’snacking game to the next level,” shared Anuj Krishan, Co-founder & CEO, BRB Chips.

It comes in four different flavours- Golden Butter, Salted Caramel, Salsa, and Cheese & Olive.

This new product range is available to order from the company's D2C website and on Amazon.

In addition, the company has partnered with India's fastest growing 24x7 convenience commerce platform with retail and online stores – The New Shop – as its launch partner for BRB Popcorn Chips.

"In 2021 alone, we sold over half a million packs of BRB Popped Potato Chips, that's over 30 tonnes of chips manufactured and over 1.3 million individual servings,” he added.

The company is planning to invest a significant sum of around USD 2 million over the next one year in marketing, production capacity and in developing its distribution network for the new snack offering.

Owing to the innovative popping technology, BRB chips have 60% less fat compared to the regular fried potato chips and have only about 110 calories per serving. Even when compared to baked chips, BRB has around 30% less fat.

Founded in 2018 by former BIRA 91 co-founders Anuj Krishan and Tanmoy Mukherjee; and Abhishek Agarwal, former business unit head at oil and gas services major Schlumberger, BRB Chips is targeting the missing ingredients in the packaged snacks space in India.