- June 20, 2022 / 4 min readHolding a longstanding commitment to fostering and nurturing creativity, Bombay Sapphire’s Bombay Paint Collection boasts of four flavours of edible paints.
One of the most iconic and celebrated brands in the industry, this World Gin Day, Bombay Sapphire is set to paint the country Sapphire Blue with the launch of its Bombay Paint Collection in over 300 outlets across the country.
Established in 7 cities, namely - Delhi, Bangalore, Goa, Mumbai, Hyderabad, Pune, and Rajasthan - Bombay Sapphire’s Paint Collection aims to immerse its consumers and stimulate their creative side while simultaneously showcasing how the spirit is effortlessly adaptable.
“The thought behind introducing the Bombay Paint Collection was to enable consumers to delve into an experience that is both immersive and fun, all while highlighting the distinct versatile quality that Bombay Sapphire Gin boasts of. This is made possible through the unique and signature vapour distillation process. The edible paints come in different flavours that mix seamlessly with Bombay Sapphire, making this a serve that everyone can get creative with,” shared Jonas Ax, Advocacy Lead, Bombay Sapphire.
Holding a longstanding commitment to fostering and nurturing creativity, Bombay Sapphire’s Bombay Paint Collection boasts of four flavours of edible paints. The vapour infused spirit, skilfully captures the natural notes of the botanicals which enables the spirit to blend with the various taste profiles of each of the flavours.
Ranging from an on-brand Sapphire blue hued flavour of Elderflower on the palate; Red Berry; bright yellow that is accentuated by the Citrus & Sweet notes of Orange & Mango; A refreshing tang of Green Apple, the edible paints are FSSAI approved and are completely safe to consume.
With the launch of their Paint Collection serves, Bombay Sapphire furthers its commitment towards creativity, reiterating that life is full of possibilities, discoveries, exploration and experimentation.
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