- January 12, 2022 / 6 min readThe sleek, matte finish packaging has been carefully designed to preserve the standard of the serve, both on-shelf and once purchased.
Bombay Sapphire launches Ready-to-Drink (RTD) enabling its consumers to now enjoy the premium gin as a bar-quality Gin & Tonic serve.
The much-anticipated offering combines the brand’s heralded, vapour-infused London Dry Gin with the perfect balance of tonic water, for a superior taste experience.
BOMBAY SAPPHIRE has been disrupting the category ever since its iconic blue bottle landed on shelves within a sea of green glass.
"Bombay Sapphire is known for stirring creativity in various capacities and disrupting the market with its innovative vision. Besides versatility and convenience, one of the key focuses while launching the Bombay Sapphire RTD was to emphasize and ensure that the quality of the drink remained intact,” shared Adtnu Tiwari, Senior Brand Manager, Premium White Spirits, Bacardi India Private Ltd.
The perfectly balanced gin’s amalgamation with tonic offers a premium quality cocktail to-go with no artificial flavours or colours added to the final product.
The sleek, matte finish packaging has been carefully designed to preserve the standard of the serve, both on-shelf and once purchased. The material helps protect the liquid from sunlight keeping the G&T fresher and colder for longer.
Available individually or in a pack of four, the can is 100% recyclable.
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