Blisswater launches craft vodka Rahasya

Rahasya Vodka is available exclusively in Goa, and will soon be available in other parts of India.
  • Nusra Deputy Features Editor

Blisswater Industries Private Limited today introducedRahasya – a craft vodka inspired by the mysticism, heritage, and folklore of India.

Currently available exclusively in Goa where it is produced, it will soon be available in other parts of India as well.

Rahasya is the brainchild of Varna Bhat, a first-generation entrepreneur who comes from a creative industry background of branding, events and experiential marketing.

“The intention was to create a product from India for the world with pride in India’s rich and glorious civilizational brilliance” said Varna.

Rahasya is a Sanskrit word that means mystery, or secret. What makes Rahasya unique is its flavour profile, which takes inspiration fromvarious elements that are inherent to the Indian way of life. Rahasya is designed to take us back to our roots and yet push us to new; where culture and Indian roots combine to create an immersive experience; to a land of possibilities and the land of mystique.

“The new Indian consumer takes pride in what is Indian, not just in terms of being manufactured in India but something that speaks of India in its identity. Rahasya is for the self-confident Indian generation that believes in thepreimmunisesof a homegrown product. (deleted the word ‘hangovers’ – did not want to use it,” she added.

By the end of 2021, Rahasya will be available across Karnataka, Chhattisgarh, Maharashtra and other statesthe country. Blisswater also plans to make the vodka available overseas as early as mid-2021.