Biggies Burger to Expand in Tier II and III Cities; Targets 350 Stores by 2024

Bengaluru-based Biggies Burger has announced plans to expand its presence in tier II and III cities across the country.

The company currently has over 130 stores in 28 cities across 14 states in the country and aims to increase its store count to 350 by the end of 2024.

Biggies Burger's expansion will be focusing on expanding in tier II and III cities owing to the growing demand in these geographies.

As part of its expansion strategy, Biggies Burger will be launching Bigg Café, a first of its kind burger café introduced by Biggies Burger last year. While the brand aims at increasing its store count to 350 with its presence in tier II and III cities, among them the brand plans to open 50 Bigg Cafes this year all of which would be in Bengaluru.

The burger chain also aims at converting its existing Burger stores to Bigg Café format soon in addition to having at least 90 percent of its upcoming stores in Bigg Cafe format. 

Biggies Burger has also introduced a franchise program that will enable entrepreneurs to start their own QSR chains with the company's support and guidance. Biraja Rout, Founder of Biggies Burger himself being a techie turned foodpreneur, Biggies Burger’s franchise program aims at creating more foodpreneurs in the country regardless of their background and experience running QSR business.

Speaking about the expansion plans, Biraja Rout, Founder of Biggies Burger, said, "We see tremendous potential in tier II and III cities, where there is a growing demand for global QSR food options with an Indian touch for it. With a great deal of demand for our stores in these locations, we are confident that we can meet this demand and offer customers the same quality, taste, and value that they have come to expect from our brand."

Biggies Burger's expansion plans come at a time when the QSR industry in India is witnessing significant growth, driven by changing consumer lifestyles and a growing demand for convenience and value-based dining options. According to industry reports, the QSR market in India is expected to grow at a CAGR of 22% between 2020 and 2025, with tier II and III cities accounting for a significant share of this growth.

The company has already identified several locations in tier II and III cities for its new outlets and is in the process of finalizing the details. The new outlets will offer Biggies Burger's signature menu, including a range of grilled burgers, chicken wings, and beverages.