Rock & Storm Distilleries has announced the launch of Big Boss Whisky, the grain based ultra premium whisky in Delhi NCR this month.
Big Boss is one of the few whiskies in its category with a relatively high scotch to grain spirit ratio providing it the rich full bodied and warm taste.
"Premium whisky salience has grown rapidly over the past few years. Launch of Big Boss premium whisky augurs well for our aspiration of a significant share of the profit pie. The brand will tower over competition, literally be the big boss of the premium whisky segment, with its ultra smooth blend and international appeal,” said Arundeep Singla, MD, Rock & Storm Distilleries.
Available in three pack sizes, 750 ML, 375 ML and 180 ML.
Launch of Big Boss whisky marks the first foray of Rock and Storm Distilleries into the fastest growing premium beverage alcohol segment in India.
Big Boss whisky is available at all retail outlets in Delhi NCR and will soon be launched in other markets in the country.
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