Barbeque Nation launches its Customer Loyalty Program, 'Smile Club'

Barbeque Nation, India’s leading casual dining restaurant chain, announces the launch of its customer loyalty program, ‘Smile Club’, on the occasion of its 14th anniversary.

The program allows diners to accumulate points and avail exciting offers, to make their dining experience at Barbeque Nation, all the more gratifying and enticing.

Called the ‘Happiness Card’, the program is intended at bringing a smile on the face of guests, with points earned, termed as ‘smiles’ and gift cards christened as Smile Cards, that allow patrons to gift smiles to their loved ones.

Offering ‘Smile’ to guests

Smile is linked to a unique mobile number of the guest and every Smile is equivalent to a rupee. Guests can enroll in the Smile Club by bookings through the app or website only. Patrons can redeem the same by converting the Smiles to a Happiness Cardon the App/Website.

‘Smile’ has been introduced to strengthen the brand’s relationship with its customers and increase repeat visits. It also creates ground for excellent corporate or group offers that Barbeque Nation is extremely popular for.

Rahul Agarwal, President, Barbeque Nation Hospitality Ltd, said, “We are extremely pleased to announce the launch of our loyalty program, marking the 14th year of our operations in the country. We are thankful to our guests who have showered us with so much love all these years and that’s the reason, we have come up with the special Smile Program. This program also allows us to build a robust mechanism of digital engagement with our customers and increase active membership.”

A household name in casual dining in India

Barbeque Nation, the pioneer of ‘DIY’ (do-it-yourself) cuisine with a concept of the live on-the-table grill, is the largest casual dining brand in the country. Barbeque Nation has served over 75 million diners over the last 14 years and is synonymous with DIY grilling on the table, a concept that it pioneered in the country.

Starting from its very first outlet in Mumbai in 2006, to the 141st outlet launched recently in Ambala in Haryana, the brand is today a household name in casual dining in India. 

The restaurant offers a pre-fixed menu with a fixed price. The menu is drawn from the Mediterranean, American, Oriental, Asian and Indian cuisines. Customers can grill starters in a range of marinades and sauces and enjoy them right off the skewers, at their own tables. Apart from offering a delectable menu, the ambience at the restaurant follows a theme that radiates a contemporary and vibrant atmosphere, with sizzling skewers on tables that double as the live kitchen.

“Barbeque Nation has come a long way in creating several benchmarks in the food and hospitality sector and is today the most preferred casual dining chain in the country. We are all keen to provide incredible dining experiences at our restaurants and continue creating memorable moments for our guests,” Agarwal added.