Bacardi India introduces Martini Fiero

Bacardi India, one of the country’s largest international spirits companies, has launched Martini Fiero, welcoming the newest innovation to the Martini portfolio.

Martini Fiero is a contemporary take on vermouth that offers a tantalising taste retaining all the goodness of Martini’s original white wine mixed with zesty and bold flavours of citrus, bittersweet orange, and wormwood.

“With the constant growth of premiumisation in India, Bacardi has been focusing on expanding its portfolio of premium brands in the country. As consumers become more affluent, even within the context of the Indian market, people are drinking better and hence trading up to premium global brands,” shared Aastha Gupta, Brand Manager for Premium White Spirits (India and South East Asia), Bacardi India Private Ltd.

Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market.

Martini Fiero is now available to buy in Delhi, Gurugram, Mumbai, Bangalore, Goa, Pune, and Nagpur.