AWSM Ltd enters into restaurant biz; targets 1000 outlets pan India

With an ambition of a Pan-India presence, the company is on an expansion drive, targets to open 1,000 new outlets across the country

Noida-based beverage manufacturing company AWSM Ltd, which currently owns six popular brands and already launched two of them, The Clinque a premium class (Micro Brewery, Bar & Lounges) in Noida and another is The Beer House Café (Bar & cafe) in Ghaziabad is on expansion spree.

“Based on the new launching plan, we expect to have workforce of around 60,000 people in the next 6 months”, said Dr. Piyush Dwivedi, Chairman of AWSM Ltd. by adding that we stepped into F&B chain with two brands from our existing business and currently we are expecting F&B segment to account for 50% of total business.

The company is on a mission to open 1,000 more outlets and venture into new markets like Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Goa, Nagpur, Ahmedabad, Lucknow, and Chandigarh.

By the end of 2022, AWSM Ltd plans to launch new brand outlets Rang Utsav (fine dining Restaurant), 1000 Cafe (Indian multinational chain of coffee houses), Club 1000, House of Barrels (Bar & Lounges).

“Currently, we focus on growth and expansion through a FOCO model. We are expecting to gain new momentum while launching some of our new brands like Rang Utsav, 1000 Cafe, Club 1000 and House of Barrels in the vibrant market of India. Overall, we plan to launch 1,000 new outlets in every urban area in the coming year,” added Ayush Dwivedi, Director of AWSM Ltd.

AWSM Ltd’s expansion plan is in line with the group’s aim to boost the employment opportunity of around 2 lakh people in the next 12 months.