Aussie cuisine gets the taste test in India

Vegemite, Carman’s, San Remo and Arnott’s are amongst the Australian food brands set to feature in a new Taste of Australia campaign, which will shine the spotlight on Australian products to millions of Indian consumers.

Minister for Trade, Tourism and Investment, Simon Birmingham has launched the Taste of Australia campaign which will run in one of India’s luxury supermarket chains, Foodhall, over the next two weeks.

Minister Birmingham said, “This campaign is about lifting the profile of Australian food products in India and highlighting their quality and safety to millions of Indian consumers. There are enormous opportunities for Australian food and beverage brands to stand out from the crowd and that’s why campaigns like this one are so important in highlighting the quality, freshness, and safety of Australian food products.”

“We want to make sure Australian food and beverage products are front and centre in India’s supermarkets as India’s economy continues to grow over the next 20 years,” he added.

Over 20 Australian brands are on show and available for sale at Foodhall supermarkets across New Delhi and Mumbai in the coming weeks, as part of the Taste of Australia campaign.

Birmingham stated, “With India’s growing and aspirational middle class, more and more consumers are looking for healthy, safe and premium food options, and this is where Australian brands can capitalise. Our premium products, whether it be Australian lamb, world-class wine or sensational cheeses, have the potential to become staples in the diets of discerning Indian consumers.”

The launch of the Taste of Australia campaign also coincides with the release of a new Austrade premium food and beverage guide to give Australian exporters further insights and advice on doing business in India.

“Foodhall is to India what Harrod’s Food Hall is to Britain. Featuring our brands in its luxury stores in Mumbai, Bengaluru, New Delhi, and Gurugram will significantly raise the profile of Australian food and flavors in this country of 1.3 billion people. With many high-end restaurants throughout India now featuring Australian food and wine, our next challenge is further expanding the presence of our brands on supermarket shelves and online,” he further said.