America's Icecream brand Churned Creamery eyes 100 franchise stores in India by 2020

The brand is bringing a completely new icecream concept in India and it differs a lot from the traditional icecream.
  • Vaishnavi Gupta Features Writer
Churned Creamery

An American classic icecream brand, Churned Creamery is actively seeking master franchisees in India. The brand is aiming to launch 100 franchises across the country by the next year.

 

Started in California, United States, in 2016, Churned Creamery has expanded its footprint to 25 stores. The brand is bringing a completely new icecream concept in India and it differs a lot from the traditional icecream.

 

Amy Hsiao, CEO/President, Churned Creamery, said, “Gelato is made using fresh ingredients, such as fresh fruits and is prepared freshly in the barrel. So, it’s not like your regular ice cream where you freeze the ice cream and all. This is the traditional way of preparing ice cream, but with a modern twist.”

 

Churned Creamery’s moves to expand in the Indian market came while keeping in mind that Indians love icecream and are quite passionate about it. Additionally, the weather is great all year round, which makes it a suitable market for an icecream brand.

 

“India has a higher population density with lower labour costs, which makes it one of the profitable markets in the world. Also, the Indian market is growing and constantly catching up with the western trends. So, we think that our brand owing to its unique offerings can be successful in the Indian market,” Amy stated.

 

Churned Creamery has tied up with Fran Global for their Indian Expansion. With the help of Fran Global, the brand is working on the franchise plan for the Indian market. However, the brand will be lowering its franchise costs from that of the United States.

 

Amy added, “Fran Global is very successful here and they have been helping us in our Indian expansion. They study the market well and bring in different types of products. I think, even in a desert, they can bring in various products and brands and help them succeed.”

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