Amalgamated Plantations Private Limited launches Roasted First Flush Tea'

Amalgamated Plantations Private Limited (APPL) proudly announces the launch of ‘Roasted First Flush Tea', a premium offering under its mystical Majuli Mist brand.

Caringly crafted by their Master Blenders to delight consumers, especially those with a "Calcutta Connect", its lingering aroma and rich mouthfeel attempts to capture the many moods of Kolkata, its locked timelessness or unbound vibrancy, kaleidoscoping with every sip.

"Roasted First Flush Tea embraces the eternal bond of the city of Kolkata with tea. Produced from long leaves, a cup of finely roasted tea will become a signature style of for the residents of this city- worldwide. Given APPL's expertise in sourcing and producing the finest teas, with the launch of Roasted First Flush, we feel there is an enormous opportunity for us to take a front lead in premium tea product-category,” shared Vikram Singh Gulia, the Managing Director and Chief Executive Officer of APPL.

The taste is aimed to unite several generations of tea lovers across age groups, creating a sense of nostalgia among seniors and on the other hand stimulating the spirited abandon so definitive of Kolkata youth.

In keeping with the latent appeal of the offering, the premium packaging of the product carries a depiction of an evocative Kolkata street scene, sketched by the renowned painter Amit Bhar. The discerning aphorisms featured on the bottom of the carton are sure to delight consumers in many unanticipated ways.

Further for community support for every kilogram sold, Rs 5 would go towards promoting menstrual hygiene awareness amongst adolescent girls in our own tea estates.

At present the two SKUS - 250 gm priced at Rs.250 and 100 gm priced at Rs.100 are being launched. Pricing is purposely kept competitive to ensure that it reaches a larger group of consumers, who can enjoy a premium cup of roasted tea at a reasonable price point.

The product would be available across general and modern trade stores. Adapting to the new normal, the Company plans to drive sales through e-commerce platforms like Amazon and Big Basket.