- April 16, 2019 / 2 min readThis positive initiative that will cost Diageo 16 million pounds will be rolled out in phases.
Diageo, the British multinational alcoholic beverage company, will remove plastic packaging from multipacks of its beer brands, including Guinness, Harp, and Smithwick’s.
The cardboard, which is 100% recyclable and biodegradable and is sustainably sourced, will replace the plastic ring carriers and shrink wrap.
This positive initiative that will cost Diageo 16 million pounds will be rolled out in phases. From August 2019, these new beer packs will be available in Ireland. It will further be made available in other international locations by the summer of 2020.
David Cutter, Chief Sustainability Officer and President, Global Supply and Procurement, Diageo, said, “Consumers expect our packs to look beautiful, be functional, and sustainable. I am proud to announce this investment, through which we have been able to combine all three.”
“We have been working tirelessly to make our packaging more environmentally friendly and I’m thrilled with this outcome for Guinness and our other global beer brands,” he added.
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