Ahmedabad-based Foodism plans to onboard 60% of home chefs by 2022

In fact, the unorganised Indian food industry which comprises 65 per cent of the market has significantly benefited from the tremendous growth of home chefs and cloud kitchen segment.
  • Nusra Deputy Features Editor
Homechef

Tapping into both urban and rural Indian food ecosystem, Ahmedabad-based food-tech startup, Foodism, is planning to onboard up to 60 per cent of home chefs by 2022.

The brand will be organising a series of digital campaigns to grab the attention of home chefs, culinary experts and students.

“The Indian food tech industry is booming right now and home chefs, food-centric startups, cloud kitchens and delivery partners are at the forefront of this revolutionary growth. Our aim is to inspire like-minded food lovers and food enthusiasts to share food recipes, secret or ancestral food masala, or food related interesting stories through one common platform,” said Vyom Shah, Founder and CEO of Foodism.

It is important to mention here that the home chefs have garnered immense traction during the COVID-19 phase. In fact, the unorganised Indian food industry which comprises 65 per cent of the market has significantly benefited from the tremendous growth of home chefs and cloud kitchen segment.

The brand has recently partnered with Nestle Milkmaid, White Rhino Beer Company and Ace Photography and is now planning to host numerous digital campaigns including Independence Day- tricolour inspired dishes, social media contest on World Photography Day- food platings with best visuals and a tie-up contest.

Expanding our base, we are now gearing up to extend our portfolio by tapping into the larger section of the modern-age home chef community. We already have over 20,000 active users on our official website. We are also gradually diverting all our traffic towards the Foodism app,” he added.

In the last two years, Foodism has partnered with various brands such as The Grand Bhagwati, Mason & Co, Masala Tokri, Sepoy & Co and Naka Foods.

Founded by Vyom Shah in 2019, Foodism is a bootstrapped food tech startup for food enthusiasts and home chefs to connect, network, and share their unique and bizarre recipes.

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