After huge success in Bangalore & Pune, QSR chain Upsouth enters Ahmedabad

Upsouth is successfully operating over 12 outlets across Bangalore and Pune.
  • Vaishnavi Gupta Features Writer
South Indian cuisine

Upsouth Hospitality, a renowned Quick Service Restaurant (QSR) chain, has opened its first outlet in Navrangpura, Ahmedabad. With this launch, the QSR chain has forayed into the Gujarat market.

The hospitality brand brings traditional South Indian vegetarian cuisine in a modern quick service format. Upsouth is successfully operating over 12 outlets across Bangalore and Pune.

Kumar Gaurav, Vice President of Upsouth Hospitality Pvt Ltd, said, “After the huge success in Bangalore and Pune, we see Ahmedabad as a potential target market for Upsouth. A major portion of the population in Ahmedabad is vegetarian. However, the real taste of South Indian food is not being served here which is why we planned to launch Upsouth. Navrangpura is a perfect target location for us due to the mixture of commercialization, working professionals and students.”

“We are planning to launch 4 to 5 more outlets by the year-end and are looking forward to create an impactful presence in cosmopolitan areas in Gujarat through franchising options. Beyond these locations, we are also planning to launch operations in Mumbai and Hyderabad,” he added.

Manu R Nair, Corporate Executive Chef, Upsouth Hospitality Pvt Ltd, stated, “We bring healthy, delicious, fresh and wholesome Indian and South Indian vegetarian food in a modern format. South Indian cuisine is recognized as one of the most popular cuisines, and as a product is also suitable for all day dining.”