Actor Varun Dhawan invests in Curefoods; becomes the face for EatFit

India’s one of the fastest-growing cloud kitchen company Curefoods has secured funding from Bollywood actor Varun Dhawan.

The company that houses brands like EatFit, Frozen Bottle, CakeZone, and Great Indian Khichdi has also inked a long-term association with him, making him the brand ambassador for EatFit – the largest brand under Curefoods.

“Varun is passionate about food while also being a strong believer in eating healthy and being fit. He exudes positive energy and immense warmth which make him such a huge hit with his fanbase. Our intention behind having him as the face of EatFit is to tie in these aspects of his personality with our own brand persona,” said Ankit Nagori, founder, Curefoods by adding that having him with Curefoods as an investor too adds another level to their association with him.

Dhawan’s investment in Curefoods coincides with the launch of its multi-brand D2C food ordering platform – www.eatfit.in.

The platform is aimed at providing direct access to popular brands under Curefoods. It will also play a role in inculcating sustainable food ordering habits by promoting its food subscription options, especially for its healthy food brands, which customers can consume multiple times a month.

“The intersection of food and lifestyle has always been an area that excites me. In an age where the need for an active healthy lifestyle is more pronounced than ever, food – especially healthy food – definitely requires more attention. I strongly resonate with Curefoods and Eatfit's mission to provide access to multiple food categories while featuring healthy options,” added Varun Dhawan.

In the coming years, audiences will witness Varun appear in Curefoods’ marketing endeavours to promote healthy eating and online ordering via eatfit.in.

Curefoods has most recently announced the acquisitions of Frozen Bottle and south India franchise rights of Sbarro. It also raised $62 million in funding in January 2022 from the likes of Iron Pillar, Chiratae Ventures, Sixteenth Street Capital, Accel Partners, and Binny Bansal.