ABD launches two new whisky cola mix

Srishti Premium Whisky is a blend of rare Scotch Malts paired with select Indian grain spirits and its unique expression is rounded off with curcumin.
  • Nusra Deputy Features Editor
AB InBev

Allied Blenders and Distillers (ABD) Ltd., one of India’s largest domestic Spirits company, has launched two new whiskies with a twist Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola Mix.

Srishti Premium Whisky is a blend of rare Scotch Malts paired with select Indian grain spirits and its unique expression is rounded off with curcumin. Sterling Reserve B7 Whisky Cola Mix is the award-winning whisky blend, infused with cola to add a zing to every drinking occasion. The whisky cola mix retains the colour of whisky in the bottle, in a glass with water, soda or when consumed as a shot.

“At ABD, we are living our core value of ‘Think Differently’. Srishti and Sterling Reserve B7 Whisky Cola are testaments to the disruptive innovation mindset that we nurture and thrive on. Both products are rooted in consumer insight and are the first of their kind in the Indian market,” shared Shekhar Ramamurthy, Executive Deputy Chairman, ABD.

Talking about the launch, Bikram Basu - Chief Strategy, Marketing, Business Development Officer, said “Srishti is truly disruptive. From its infusion with curcumin, naming of the product, to its launch in the Metaverse today before its market launch. Srishti and has been in the making for a few years and gives consumers a great whisky with an interesting natural ingredient. Sterling Reserve B7 Whisky Cola is aimed at young adults who prefer whisky with a flavour, and cola is a global winner”.

In continuing with its trend of offering unique experiences to consumers, Srishti Premium Blended Whisky has been first launched in the Metaverse at the ‘ABD MetaBar’ https://abdmetabar.com/ and will be subsequently launched in key markets soon. Sterling Reserve B7 Whisky Cola has been recently launched in Assam and will extend nationally this season. Both the brands are available in three pack sizes i.e., 750 ml, 350 ml and 180 ml.

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