AB INBEV launches Budweiser Beats; enters into non-alcoholic energy drink segment

Anheuser Busch InBev India (AB InBev) today announced the launch of Budweiser Beats– marking its debut in the non-alcoholic energy drink category.

The launch of Budweiser Beats reinstates the company’s commitment to offer more choice to consumers across the country.

Budweiser Beats is now available on India’s Amazon, Grofers, Big Basket, Swiggy Instamart, leading modern retail and department stores across the country at Rs.90 for a 250 ml can.

“We are delighted to introduce Budweiser Beats in India, marking our entry in the energy drink category. Budweiser continues to be one of the fastest-growing premium brands in the country, and we are thrilled to introduce the first energy drink from Budweiser globally in India,” said Kartikeya Sharma, President – India & South East Asia, AB InBev.

Produced using world-class quality standards and processes, Budweiser Beats strives to build on AB InBev’s promise of delivering the highest quality non-alcoholic products to consumers.

Budweiser Beats contains natural caffeine and B-vitamins, formulated to offer consumers a superior taste and drinking experience.