- July 5, 2019 / 4 min readWith this new launch, Coca-Cola India is expanding its portfolio by unveiling sparkling beverages blended with fruit juice.
Coca-Cola India has expanded the range of its orange flavored sparkling beverage Fanta by adding a new variant Fanta Juicy+.
Fanta Juicy+ consists of real orange juice that will be tingling the taste buds. With this new launch, Coca-Cola India is expanding its portfolio by unveiling sparkling beverages blended with fruit juice.
Shrenik Dasani, Vice President (Sparkling Category), Coca-Cola India, said, “Fanta has always been known for its fruity taste, tingling bubbles and its ability to create moments of pure fun. With this new launch, we are adding the taste of real orange juice into the mix, for an even more fruity, even more, fun experience for our consumers. But we are not stopping there! We are truly delighted to welcome Sara Ali Khan to the Fanta family. Her vivacious, wholesome and fun persona is sure to make Fanta moments fruitier and more awesome than ever before.”
In order to connect the brand with the millennials, Sara Ali Khan has been chosen as the brand ambassador of Fanta.
Sara Ali Khan stated, “I am so excited to be associated with Fanta! I feel that Fanta resembles my spirit the most because it has this orang-y, juic-y, fun kind of vibe to it, and I believe that I have a similar vibe to myself! It’s about being fun, and I feel that Fanta and I are both fun.”
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