The third highest selling vodka in the world 'Khortytsa' launched at Aura, The Claridges
The third highest selling vodka in the world 'Khortytsa' launched at Aura, The Claridges

Located in the iconic Lutyens area of Delhi, The Claridges’ New Delhi has an age-old reputation for seamlessly integrating traditional elegance with contemporary luxury and topping it off with exceptional service. The Claridges hosts Aura, one of the most premium vodka bars in the city, which has garnered rave reviews and acclaim over the years. Aura emanates the same plush vibe that the hotel is known for, with classy minimalistic interiors and ambient lighting. It boasts of having over a whopping 56 brands of the finest and rarest vodkas from across the globe, alongside other spirits.

Aura, in association with QualeMagni launched ‘Khortytsa’, the third highest selling vodka in the world. The Ukrainian brand, Khortytsa Ice,has interesting characteristics of the bottle that changes its colour when chilled. It is the right blend of aromatic mint, lime and menthol varieties of ethanol. Khortytsa Icehas an extremely subtle floral flavour and the feeling of coolness. A perfect balance of the finest experience, Khortytsais produced using a traditional recipe with the best modern technology at their distilleries.

Ranked number three in sales worldwide, every Khortytsa bottle is truly known for its unique bottling that changes colours when cooled; a never seen before experience..

Mr. Yangdupa Lama, renowned mixologist of Cocktails and Dreams and owner of Thirsty Three Hospitality served his signature vodka based cocktails at the launch, showcasing the versatility and depth of Khortytsa vodka.

Speaking at the event, Mr. Surya Phadke (MD, QualeMagni) said “Our aim to represent high quality brands is the driving force behind all our endeavours going forward. The core of our beliefs lies in selling a lifestyle and consistently serving our customers with the finest products for an enriching experience. We were introduced to Khortytsa with a first taste that successfully matched up to its tagline ‘Ultimate perfection’. We are certain that every one of our customers will relish each sip of Khortytsa just like we did, and appreciate its rich taste.”

Mr. Atul Lall, VP Hospitality and General Manager, The Claridges, New Delhi said, “Being Delhi’s only exclusive vodka bar, we are elated to launch Khortytsa here at Aura and add it to our portfolio. The vodka of exceptional taste and quality will be a great fit in the premium liquor sector.”

 
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