- May 11, 2017 / 2 min readIt will look at manufacturing and marketing vegetaranian, non- vegetaranian, nonalcoholic, carbonated and non-carbonated food products.
Tata Group, one of the country’s largest conglomerate ia likely to enter the market dominated by the likes of ITC, MTR and Patanjali, with its ready-to-eat food.
It will look at manufacturing and marketing vegetaranian, non- vegetaranian, nonalcoholic, carbonated and non-carbonated food products.
The company confirmed the development but said the project right now is in experimental stages, which may or may not evolve into a business in the future.
The Tata Industries spokesperson said, "Market opportunities we see are at the intersection of consumer preferences, especially millennial, for recipes in a convenient and quick format. The conventional domestic ready-to-eat market is too small currently to be seen as a standalone market opportunity."
The spokesperson also added, "It is premature to quantify investment on an exercise which is in the nature of an experiment. In case, hypothetically, there is a substantial market opportunity in the future which we can address, we will look at all viability parameters before making an investment decision."Trending ArticleDaily UpdatesWhich is the highest format preference of Fun-Seeker?
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