?Parle enters premium chocolate category with launch of Friberg
?Parle enters premium chocolate category with launch of Friberg

Parle, one of India's leading manufacturer of biscuits and confectionery, has made an entry in the Indian luxury chocolate segment with the launch of Friberg – a super-premium chocolate brand imported from Belgium and Switzerland.

As per reports, the launch of the new chocolate brand is inspired by the growing demand for luxury chocolate offerings and changing consumer preferences from traditional sweets to premium chocolates as gifting options during the festive season.

In addition to the traditional bar format imported from Switzerland, Parle is said to have launched unique Belgian wafer thins which are a first of its kind for the Indian Market.

The wafer thin format is made of rice crispy wafers dipped in delectable Belgian chocolate flavours like Belgium Chocolate Noir and Belgium Chocolate Lait.

 
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