Mother's Recipe expects to grow its market share to 22% in the first six months

Mother’s Recipe has launched their Ginger Garlic Paste in 300gm Tub pack.

Currently, Ginger Garlic Pastes are available in standee pouch, spout standee pouch, glass bottle, plastic bottle, tube packaging & pillow pouch.

Sanjana Desai, Head - Business Development, Mother’s Recipe and ELMAC brand said, "A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving every- day and consumers are seeking convenience and better packaged products. As a result, we need to continuously innovate in line with the growing consumer expectations while providing our customers with only the best quality & tastiest of products. Our new Ginger Garlic Tub is in line with our aim to liberate our consumers, help them save time and provide convenience while maintaining traditional taste."

Sanjana added, "We have always given utmost priority to consumer convenience and product quality while developing new products. The spout packs had added some convenience in the category, However, retaining the authentic taste of the paste and reducing wastage was a challenge. The new product packaging addresses these issues providing authentic taste without any preservatives (NO sodium benzoate {chemical preservative}) and absolutely zero wastage, as consumer can scoop it out as per their requirement & store it easily."

An essential ingredient in Indian cuisines, the cooking-paste market is estimated at Rs 150 crore and is growing at 30 per cent. With the launch of this new packaging, Mother's Recipe expects to grow its market share to at least 22% in the first six months.