- September 28, 2016 / 2 min readMondelez International, styled Mondelez, is an American multinational confectionery, food and beverage company based in Illinois which employs about 107,000 people around the world.
Mondelez International is gearing up to take on its counterparts Nestle and Mars in India’s chocolate-coated peanut segment. The makers of Cadbury, Mondelez soon will be releasing its new product called ‘Fuse’ which is expected to take its competitors for a ride.
Mondelez International, styled Mondelez, is an American multinational confectionery, food and beverage company based in Illinois which employs about 107,000 people around the world. The company is having high hopes with Fuse, since it is about to hit the Indian market. Currently, chocolate-coated peanut segment is dominated by Mars and Nestle and with Cadbury’s Fuse inclusion, the market is all set to get heated up.
Speaking about the new product, Manu Anand, President, Chocolate-Asia Pacific, Mondelez International said, “I think now, we have an opportunity here to create a premium product to what we had in 5 Star. I think Cadbury Fuse will do that for us and create a whole new segment.”
As per the company’s plan, its latest product Fuse will be up for sale first on Snapdeal and after two weeks, it will be hitting the shelves of the store. The chocolate bar was first launched in 1996 in the UK and 40 million bars were sold in the first week of release. However, it was discontinued a decade ago.Trending ArticleDaily UpdatesWhich is the highest format preference of Fun-Seeker?
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