Mondelez India unleashes Cadbury Dairy Milk Marvellous Creations

Mondelez India Foods Private Limited, today announced the launch of ‘Cadbury Dairy Milk Marvellous Creations’. After the successful launch of ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and Cadbury Dairy Milk Silk Bubbly, Mondelez India, one of the market leaders in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India. Cadbury Dairy Milk Marvellous Creations will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, and will be manufactured at the company’s new manufacturing facility in Sri City, Andhra Pradesh.

Cadbury Dairy Milk Marvellous Creations is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing – introduced for the first time in India, claims company. The jelly beanies, gems and popping candy all infused in delightfully shaped bar giving a niche and classy look to the product.

Speaking on the launch of Cadbury Dairy Milk Marvellous Creations, Prashant Peres, Director - Marketing (Chocolates), Mondelez India, said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. We are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”