- February 9, 2017 / 3 min readMcDelivery has partnered with Zomato and Food Panda for customers to order McDonald's meal at their doorstep.
McDonald's India has launched a digital campaign to promote the new update in its delivery app.
The new updated app has now more consumer centric features like maps integration which allows consumers to just drop the pin on the map and know if they're in the delivery service area to get delicious food delivered at their doorsteps and also to customize their favorite burger. The app also has enhanced digital payment solutions and FreeCharge e-wallet for easy cashless transactions.
McDelivery has partnered with Zomato and Food Panda for customers to order McDonald's meal at their doorstep.
Ranjit Paliath, Vice-President, Business Operations, Hardcastle Restaurants, McDonald's India, said, "We launched our McDelivery Services App (MDS app) in 2014 with the objective of providing consumers their loved food at their fingertips. In fact, our web and mobile platforms contribute over 55 percent sales of the total McDelivery business for McDonald's (West & South). With the revamped MDS app, we are confident of connecting more than ever with consumers and offering them easy, personalized and truly useful features."
Kedar Teny, Director- Marketing and Digital, McDonald's India (West & South), said, "The new web film shot for McDelivery showcases an unexpected yet endearing tale of two retired frenemies who later come together over food. It clearly depicts a simple message of offering customer convenience and allowing consumers to enjoy their favorite meal from McDonald's anywhere and anytime of the day."
Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, said, "The joy about working with McDonald's is that in every brief, we have a strong opportunity to build India's most loved food brand. When we heard about McDelivery's new features, we were sure how we wanted to pitch it to our users. Not as a set of features, but as endearing, everyday moments that make up our lives. In this execution, we've achieved that beautiful balance between a story that people want to watch and share, and a product idea that improves our lives."
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