Manpasand Beverages to sell its juices at Havmor outlets
Manpasand Beverages to sell its juices at Havmor outlets

Gujarat based Manpasand Beverages has partnered with ice cream and food retailing major Havmor Ice Cream to expand its reach in urban areas.

Manpasand's flagship mango-based brand 'Mango Sip' and recently launched 'Fruits Up' brand will be made available at around 210 food outlets of Havmor spread across Gujarat, Mumbai and Punjab, said the company statement.

"This marks our first major foray to aggressively tap the urban markets. Both Manpasand and Havmor are Gujarat headquartered companies with a strong presence in the state. With our 'Fruits Up' brand, we plan to take head-on the global cola majors in urban markets," shared Dhirendra Singh, Chairman and MD, Manpasand Beverages.

The tie-up is a part of the company's strategy worth Rs 400 crore to expand its reach in the urban areas through Havmor's food outlets.

"We will consider further expanding our tie up with Havmor by making our juice brands available at their outlets in Rajasthan and Madhya Pradesh and rest of Maharashtra in the future," added Singh.

This tie up covers 164 outlets of Havmor in Gujarat, 28 outlets in Mumbai and 17 in Punjab.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading