ITC moves in to include 7 Fabelle boutiques in 15 months

Over the next 15 months, it plans to add 6-7 boutiques for Fabelle at its hotel properties in the country. Company aim is to sell the best chocolate in the world.
  • Franchise India Team Editor
Restaurant India

In order to cash in the chocolate temptation of its guests, ITC is eyeing to include 6 to 7 boutiques of luxury chocolate brand Fabelle in its hotels over the coming 15 months. Currently, the company has only one hotel, ITC Gardenia, Bangalore on its grid which sells the luxury chocolate brand. After seeing a hike in Fabelle’s demand, ITC has decided to include the brand in its other hotels as well.

VL Rajesh, CEO, ITC Foods informed that ITC has forayed in the luxury chocolate segment with Fabelle brand. Over the next 15 months, it plans to add 6-7 boutiques for Fabelle at its hotel properties in the country. Company aim is to sell the best chocolate in the world.

The company is also looking at expanding offering in the competitive instant noodles category. ITC consolidated its presence in instant noodles category with brand Yippee, post the Maggi controversy last year.

Stating further, Rajesh said that ITC has about 25 per cent market share in instant noodles category as against 15 per cent market share prior to the controversy. Market will see a few more products in this segment from ITC.

Earlier this week, ITC said it will invest Rs 4,000 crore over the next 2-3 years to set up 8-9 factories across the country for manufacturing of food products.

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