Gurgaon based Twyst raises undisclosed amount from group of investors

Twyst.in, the Gurgaon based restaurant and F&B customer engagement startup has raised an undisclosed amount of funding from group of investors.

The platform which has tied up with 300+ F&B brands across Delhi-NCR, claims to have 150k users and targeting to cross Rs 50 crore GMV by end of 2015.

The investors include Rohit Bhatia, ex-CEO, Dhingana; Sunil Nikhar, CEO, Digilant Solutions; Vaibhav Domkundwar, Founder & CEO, Better; Siddharth Nautiyal (formerly with Bessemer Ventures), and others.

According to the release, the company will use new funding to consolidate its position and expand the offering beyond a customer engagement platform.

Started by Abhimanyu Lal (ex eBay marketing head), Rahul Chakraborti (ex Head Business Operations India & SEA, Yahoo) and Arun Rajappa (Principal Program Manager, Microsoft) in 2013, the company’s platform allows restaurateurs to create marketing programs to improve customer loyalty.

The opportunity also gives personalized and relevant recommendations about outlets and rewards to users at frequently visited F&B outlets.