- September 17, 2016 / 2 min readApart from the TVC, Britannia Good Day took to social media to spread the campaign. Besides Facebook and Instagram, the Twitter campaign also received a very positive response from the people.
Britannia Good Day unleashes its new campaign called 'Smile More For a Good Day' with Bollywood diva Deepika Padukone. Through this campaign, the brand attempts to encourage Indians to smile more. Aligned to the brand’s philosophy ‘It’s a smile that makes a Good day’, the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.
The campaign kicked-off with a TVC featuring gorgeous Deepika Padukone who personifies the 'Smile More for a Good Day' spirit. Apart from the TVC, Britannia Good Day took to social media to spread the campaign. Besides Facebook and Instagram, the Twitter campaign also received a very positive response from the people.
“A smile is one of the simplest gestures known to mankind, an expression that denotes sociability and happiness. And yet why do we Indians smile so less? From that question arose the brand purpose of Good Day, which is to make people smile more. We believe it's a powerful idea, one that a large brand like Good Day which embodies Smiles right from product to logo, is well positioned to propagate” says Ali Harris Shere, VP - Marketing, Britannia Industries Limited.
Deepika Padukone opined, “I am so proud to be part of Britannia Good Day's campaign to make India smile more. A smile can well do what a 1000 words cannot. A smile can lift spirits, break boundaries and make us happier people".Trending ArticleDaily UpdatesWhich is the highest format preference of Fun-Seeker?
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