Danone plans to double its sales in nutrition portfolio by 2020
Danone plans to double its sales in nutrition portfolio by 2020

Dairy company Danone has announced expansion plans in the health-food-drinks (HFDs) segment with the launch of Protinex Grow, a health drink especially formulated for adolescents.

The product will be launched in West Bengal and Karnataka in the first phase. These States collectively have a market share of 22% of the family HFD business of India, the company said.

Rodrigo Lima, Managing Director, Danone India, said, "The launch of Protinex Grow is a unique innovation in the family Health Food Drinks’ segment that addresses the specific protein requirements of children during the second growth spurt."

He added, "We have aggressive plans to double our sales in the nutrition portfolio by 2020 and also grow the overall business in India. We have lined up 10 new launches this year to expand our portfolio. We recently launched our global infant formula brand Aptamil in India."

Protinex is a nutritional supplements brand formulated with hydrolysed proteins that caters to the nutritional needs of adults and children.

 
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