Danone aims to introduce 10 products in 2017
Danone aims to introduce 10 products in 2017

Danone India Pvt. Ltd, the local unit of the world’s largest yogurt maker, has introduced its brand of Greek yogurt, its third product launch in as many months, as it seeks to expand its range of products and market share in India.

The firm aims to introduce about 10 products in 2017 as part of a plan to double revenue by 2020.

Rodrigo Lima, Managing Director, Danone India, said, "We will leverage our global expertise in yogurts to build the category in India and establish the relevance for the category through the right product innovation. The dairy division is poised for a healthy growth with new product offerings."

Lima, in an interview, said the company will be concentrating on its nutrition business. Besides expanding offering in existing infant foods business, the maker of Farex baby food and Protinex supplements will tap the medical nutrition business by June and is looking at launching packaged drinking water from its global portfolio in India.

 
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