?Chili's plans to invest 20 crore to expand footprint in South and West India

Casual dining chain, Chili’s American Grill and Bar, which operates 18 restaurants across the country, is looking at  expanding its presence across South and West India. The restaurant chain plans to add 5 more Chili's restaurants this year with an investment of Rs 20 crore. This will take the total count to 23 Chili's restaurants in the country.

At present, the chain has 10 Chilli’s restaurants in Mumbai, Bangalore, Hyderabad, Pune and Chennai. It plans to expand its footprint with opening 2 more restaurants each in Mumbai and Bangalore and 1 in Chennai. The restaurant chain also looks at adding more cities like Ahmedabad, Indore, Goa, Mangalore, Vizag, Coimbatore, etc.

Asked about growth plans, Ashish Saxena, CEO - Chili's India (South & West), said, "Brand Chili’s received an overwhelming response in India, right from the time we opened our first outlet (Mumbai, Powai). What I personally feel has worked for us, is that we have been successful in creating valuable experiences along with great food. The Chili’s experience comprises of everything right from our location/quality/quantity/ambiance/feedback mechanism and to rightfully extend this experience to our consumers we are looking at investing 20 Cr in opening 5 more Chili's in 2017. This will mean a 50% growth in our footprint taking Chili’s from 10 to 15 restaurants in South and West India."